In a world full of data, knowing which metrics to track is as important as collecting them. Many managers get lost in complex dashboards without focusing on what truly drives the business.
1. Customer Acquisition Cost (CAC)
CAC measures how much you spend to acquire each new customer. Calculate it by dividing total marketing and sales investment by the number of new customers in the period. A high CAC may indicate inefficiency in campaigns or the sales process.
2. Lifetime Value (LTV)
LTV represents the total value a customer generates throughout their entire relationship with your company. The LTV/CAC ratio should be at least 3:1 to ensure sustainability.
3. Conversion Rate by Funnel Stage
Don't just look at final conversion. Analyze each stage: visitor → lead → opportunity → customer. Identifying where leads are dropping off enables surgical optimizations.
4. ROAS (Return on Ad Spend)
ROAS shows how much financial return each dollar invested in advertising generates. With Tracy, you can calculate the real ROAS of each campaign, channel, and even individual ad.
5. Average Conversion Time
How long does it take from first contact to sale? This metric helps predict revenue and properly size your sales team.
How Tracy helps
Tracy centralizes all these metrics in a single dashboard, with real-time data and multi-touch attribution. Stop spending hours compiling reports and focus on strategic analysis.