Featured7 min read
How to implement UTM tracking correctly in your campaigns
Learn how to strategically set up UTM parameters to track every click and optimize the ROI of your digital marketing campaigns.
Read more
Tracy Blog
Insights, strategies and news about tracking, analytics and conversion.
All articles
Analytics5 min read
5 analytics metrics every manager needs to track
Discover which metrics truly matter for making data-driven decisions and scaling your sales.
Read more
Conversion10 min read
The definitive guide to optimizing your funnel conversion rate
Practical strategies to identify funnel bottlenecks and increase conversion at each stage of the lead journey.
Read more
Digital Marketing8 min read
Google Ads + Tracking: how to measure the real impact of your ads
Integrate advanced tracking with Google Ads to know exactly which ad generated each sale and optimize your budget.
Read more
SEO6 min read
Technical SEO: how structured data boosts your CTR by 30%
Implement structured data correctly and watch your site stand out in search results with rich snippets.
Read more
Tracking9 min read
Multi-touch attribution: understand your lead's complete journey
Stop crediting only the last click. Learn to map all touchpoints that lead to conversion.
Read more
Get our updates
Subscribe to receive exclusive content about tracking and conversion.