Structured data is code markup that helps search engines understand your site's content. When properly implemented, it can generate rich snippets that significantly increase CTR.
What are Rich Snippets?
Rich snippets are enhanced search results with extra information: star ratings, prices, FAQ, breadcrumbs, and more. They take up more space in the SERP and attract more clicks.
Most impactful structured data types
Article — For blog posts and articles. Displays publication date, author, and image in results.
FAQ — For FAQ pages. Expands the snippet with questions and answers directly in the SERP.
Product — For e-commerce. Shows price, availability, and ratings.
HowTo — For tutorials and guides. Displays steps directly in results.
How to implement
Use JSON-LD format (recommended by Google) and add it to the page's head or body. Validate with Google's Rich Results Test before publishing.
The impact on traffic
Studies show rich snippets can increase CTR by up to 30%. This means more organic traffic without investing a single extra penny in ads.
Tracy and SEO
Tracy helps you measure the real impact of SEO on your funnel. Track organic visitors through to conversion and understand which pages generate the most revenue.